A Growing Market

By now most manufacturers, wholesalers and retailers in the firearms business know that the women's market is steadily growing.

What many might not know is that the number of women who own their business is rapidly growing. According to the U.S. Census Bureau, one-third of the nation's businesses are owned by women.


Cathy Seibert, President of Reactive Target Systems

The number of women-owned businesses in the U.S. reached 6.4 million in 1992, representing one-third of all domestic firms and 40% of all retail and service firms. Businesses owned by women generated $1.6 trillion in business revenues and employed 13.2 million people. About 19% of these were businesses with paid employees, averaging 10.6 employees and $1.2 million in receipts per firm. For more details get your hands on 1992 Women-Owned Businesses, printed by the U.S. Commerce Department's Census Bureau.

Nearly 520,000 of the businesses owned by women were "C" corporations which were covered in the above survey for the first time in 1992. They include all types of corporations except subchapter S corporations, and tend to be larger business operations. In 1992, women-owned "C" corporations generated $932 billion in revenues, nearly 60% of all women-owned business revenues, and included over 426,000 employer firms, about 82% of the women-owned "C" corporations, with seven million employees and payrolls of $154 billion.

Women-owned "C" corporations were active in all major kinds of businesses, ranging from 22% each in mining and manufacturing businesses to 31% in retail trade. Of the more than two million "C" corporations in the U.S., women owned nearly 26% and their businesses contributed nearly 9% of all revenues for the year.


Georgia Nichols, V.P. and General Counsel, Mossberg

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